Kat Von D Beauty Launched a Ground-Breaking 100% Vegan Mascara, Tapping Jackie Cruz As Global Campaign Face Orange Is The New Black Actress Is The Brand’s First Celebrity Face For Their First Mascara In Five Years.

Highly anticipated from the brand that brings you their #1 award-winning liquid liner Tattoo Liner, Kat Von D Beauty is launching an innovation in beauty with its high performance, vegan volumizing Go Big or Go Home Mascara launching April 19th worldwide featuring Jackie Cruz as the campaign face.

The formula and signature fluff brush paired together, yield an easy-to-apply mascara that glides on effortlessly - catching and coating every lash, for fluffy, full, intense coverage.

Go Big or Go Home is an extreme volume vegan mascara with ultra-long wear that’s powered by plant-based fats. The result: mega volume and intense black lashes that last and last - no smudges, flakes or clumps (no matter how many layers you apply)!  The 100% vegan formula contains a plant-based blend of waxes from olive & sunflower oils, which provides the base for extreme vegan volume.

Nourishing sunflower and olive oils are our solutions to replacing the beeswax typically found in most mascaras. The blackest of black pigment and its plant-based blend creates a creamy texture, while the signature fluff brush, inspired by a round bristle hairbrush, creates a super volumized blown-out look for your lashes. The wavy fiber bristles on the fluff brush hold on to more formula to perfectly separate each lash at the lash line for a fanned out, eye-opening effect.

Kat Von D has been named as an honoree for the 2018 Latino Spirit Awards for achievement in Business and Entertainment. The Latino Spirit Awards, established by the California Latino Legislative Caucus, recognizes influential role models – many who have overcome tremendous obstacles – in a variety of categories for their positive contributions to the community.

The 17th Annual Latino Spirit Awards were announced in May at the California State Capitol in Sacramento. 10 honorees were named, including TV personality Liz Hernandez, U.S. Army veteran Hector Barajas-Varela, journalist Lupita Lomeli and humanitarian Cheech Marin among others. All of the honorees serve as a reminder of the talent within the diverse Latino community and are a source of inspiration to all Californians.

Kat Von D, whose name is Katherine Von Drachenberg, is a talented artist, author, musician, activist and successful businesswoman. 

She was born to Argentinian and Mexican parents in Montemorelos, Mexico—a heritage she celebrates in her artwork and business.  Von D began tattooing at the age of 14 in Los Angeles and in 2007 opened up her own shop, High Voltage Tattoo in West Hollywood.  She eventually starred in her own television show, LA Ink, which was based on her tattoo shop.  

In 2008, Kat Von D defied expectations, taking the world by storm by launching a high-performance, vegan and cruelty-free makeup collection: Kat Von D Beauty, which is sold in 35 countries exclusively at Sephora and Debenhams. Von D's passion for animals, humanity and the environment has inspired her activism. She has effectively leveraged her business to raise funds for a variety of charitable organizations including Project Chimps Annual Sanctuary, the Farm Sanctuary, and the California Wildlife Center. Kat Von D is the author of three New York Times best-selling books and will launch a vegan shoe line later this year.